Oceancoll and Cityflow launch the first negative-price bicycle campaign in Spain

It is an innovative campaign that fuses the principles of sustainability, social responsibility and wellness. The Oddity Supplements, the Oceancoll® marine collagen-based food supplement company, has teamed up with Cityflow, a bicycle advertising startup, to promote its hydrolyzed marine collagen products. The campaign also includes a collaboration with Empower Eco, an organization committed to the oceans, to drive sustainability and promote social awareness.

The Oddity Supplements, the Oceancoll® marine collagen-based food supplement company, has teamed up with Cityflow and Empower Eco to launch an innovative campaign that kicks off this October in the city of Barcelona. The campaign consists of offering free bicycles to those registered on the Cityflow website for daily use.

In addition, for each QR code scanned on the mermaid-inspired advertising graphic on each bike, Oceancoll® pledges to make a donation to Empower Eco. These donations will translate into help for the elimination of plastic in the oceans, demonstrating Oceancoll®'s commitment to protecting the environment.